5-minute Data Scientist: Marketing Mix Modeling (MMM)
Measuring Marketing's True Impact on Business Performance
Hello!
Welcome to today's edition of Data Science Weekly's 5-minute Data Scientist.
The goal: A strong dose of data science in 5 minutes or less.
Introduction
Today, we're exploring Marketing Mix Modeling (MMM), a statistical analysis method that helps businesses understand how different marketing activities contribute to sales and revenue. This powerful technique combines statistical modeling with business insight to optimize marketing spend and improve ROI.
